Privacy Policy
Mississippi First, Inc. (“MSF,” “us,” “our,” or “we”) strives to offer the visitors of our websites including http://www.mississippifirst.org/ and all sub domains of such websites, as well as all services related to such websites (such websites and services, collectively, the “Site”) the many advantages of Internet technology and to provide an interactive and personalized experience. In order to do this, we may, at times, use “Personally Identifiable Information” (any information that can be used to identify a specific individual, such as a name, postal address, telephone number or email address) subject to the terms of this statement (“Policy”). Please note that this Policy applies only to information collected by MSF online and does not impact information collected or used by MSF or its affiliates through other means. By using this Site, you signify your acceptance of this Policy.
What types of Personally Identifiable Information does MSF collect on the Site?
How we collect and store information depends on the page you are visiting, the activities in which you elect to participate and the services provided. For instance, you may choose to become a member of the Site (“Member”) in order to participate in certain activities on the Site and enjoy special benefits offered only to Members. To become a Member, you are required to sign in by providing your name, postal address, and email address. You will also be asked to create a Username and Password. You may also be asked to provide Personally Identifiable Information in connection with surveys and other Site activities.
Visitors who wish to purchase products from the Site will also be asked to provide their shipping and/or delivery (if different from the postal address) addresses, telephone number and credit card information.
Members who choose to participate in the “Community” section of the Site will have the opportunity to share ideas and thoughts about various topics with other Members, and create a user profile. Community consists of a user profile, Bulletin Board service (such as message boards on the Site), Q&A Hours, and other interactive services we may offer from time to time, including the ability to comment, rate, recommend, and note. Use of Community is governed by the Site’s Terms of Use. Community is accessible by all Members, and users of this service should be mindful that any information posted to Community will become public information and will be available to other participating Members and visitors to the Site.
Does MSF collect any other information about visitors to the Site?
We constantly seek to make improvements to the Site. As part of these efforts, we collect and analyze certain “Aggregate Information” (information that does not allow us to identify a specific individual such as demographic information, or visitors using a particular browser to access the Site) about how visitors use the Site.
When you visit our Site, we may collect various types of technical data. This data includes (but is not limited to) domain and/or Web browser information. We may track which Web site you visited before arriving at the Site and the Web site you link to when you leave the Site. We may also keep a record of which pages of the Site you visit, and how long you spend on each page.
We also use “cookies” and other technologies on the Site. Cookies are small pieces of information that our server places on a visitor’s computer hard drive to enable that person to more easily communicate and interact with the Site and to provide us with important information on how visitors use the Site. For example, we will place a cookie on a visitor’s computer when he/she visits the Site. The next time that person visits the Site using the same computer; our server will recognize the cookie and the visitor. We will also use cookies to collect information about a Member who visits the Site without signing-in (or who signs-out but continues visiting the Site). Further, cookies and other technologies are used in email messages sent by our email delivery and marketing company and at our website to help us measure the effectiveness of our advertising and how visitors use our site. Many Web browsers are automatically set to accept cookies. You may change your browser settings to either reject cookies or notify you when a cookie is about to be placed on your computer. Please note, however, that rejecting cookies while visiting the Site may result in certain parts of the Site not operating correctly or as efficiently as if they were allowed. Cookies must be enabled in order to register with the Site.
What does MSF do with Aggregate Information collected on the Site?
Aggregate Information collected on the Site may be used in any way. For example, we may collect and analyze collected Aggregate Information to determine how many visitors arrived at certain pages of the Site, how long they stayed on those pages, and where they went afterwards. This information allows us to determine which pages might be the most interesting to our visitors and enables us to provide them with a better and richer experience on the Site. Additionally, we may use Aggregate Information to improve the performance of our Site, and to customize the content and layout of our Site pages for you.
Please note that certain Aggregate Information may be linked with Personally Identifiable Information. Any such linked information will be treated as Personally Identifiable Information for the purposes of this Policy as long as it is so linked.
Please note that certain Aggregate Information may be linked with Personally Identifiable Information. Any such linked information will be treated as Personally Identifiable Information for the purposes of this Policy as long as it is so linked.
Does MSF share information with other companies?
Certain activities and services available on the Site are provided by third parties. We may share your Personally Identifiable Information with third parties for the purpose of enabling such third parties to provide such activities or services.
We use an email delivery and marketing company to send emails that you have agreed to receive, in which case we will provide certain Personally Identifiable Information, including your email address, to our mass email company.
We do not share Personally Identifiable Information about visitors and Members with third-party companies with whom we have other business relationships. California residents may opt out of allowing us to share Personally Identifiable Information about them with our affiliates and third parties for their marketing purposes.
Further, other portions of the Site (e.g., when you donate through Paypal through the Site) may be operated exclusively by a third party, and if you provide Personally Identifiable Information through such portions of the Site, such Personally Identifiable Information will be collected and used by the third party in accordance with such third party’s privacy policy, and not by MSF. MSF has no control over, and is not responsible or liable for, for any third party’s use and/or disclosure of your Personally Identifiable Information. If you would prefer that these third parties not have access to your Personally Identifiable Information, please do not provide any Personally Identifiable Information through these portions of the Site.
We may also disclose Personally Identifiable Information in order to: (1) comply with applicable laws; (2) respond to governmental inquiries or requests; (3) comply with valid legal process; (4) protect the rights, privacy, safety or property of MSF; (5) to permit us to pursue available remedies or limit the damages that we may sustain; and (6) to enforce our Terms of Use.
In the event there is a change in the corporate structure of MSF such as, but not limited to, merger, consolidation, liquidation, or transfer of substantial assets, MSF may, in its sole discretion, transfer information collected on and through this Site, including without limitation, Personally Identifiable Information concerning visitors, to one or more affiliated or unaffiliated third parties.
In addition, we may allow third party service providers such as website statistics gatherers and others to use cookies and other technologies to, among other things, collect statistics about use of the Site and enable such third parties to record information such as your browser type, IP address, your referring URL, your geographic location and other interaction information (but not your name or address). MSF does not control the use of this technology or the resulting information and is not responsible for any actions or policies of such third parties.
We use an email delivery and marketing company to send emails that you have agreed to receive, in which case we will provide certain Personally Identifiable Information, including your email address, to our mass email company.
We do not share Personally Identifiable Information about visitors and Members with third-party companies with whom we have other business relationships. California residents may opt out of allowing us to share Personally Identifiable Information about them with our affiliates and third parties for their marketing purposes.
Further, other portions of the Site (e.g., when you donate through Paypal through the Site) may be operated exclusively by a third party, and if you provide Personally Identifiable Information through such portions of the Site, such Personally Identifiable Information will be collected and used by the third party in accordance with such third party’s privacy policy, and not by MSF. MSF has no control over, and is not responsible or liable for, for any third party’s use and/or disclosure of your Personally Identifiable Information. If you would prefer that these third parties not have access to your Personally Identifiable Information, please do not provide any Personally Identifiable Information through these portions of the Site.
We may also disclose Personally Identifiable Information in order to: (1) comply with applicable laws; (2) respond to governmental inquiries or requests; (3) comply with valid legal process; (4) protect the rights, privacy, safety or property of MSF; (5) to permit us to pursue available remedies or limit the damages that we may sustain; and (6) to enforce our Terms of Use.
In the event there is a change in the corporate structure of MSF such as, but not limited to, merger, consolidation, liquidation, or transfer of substantial assets, MSF may, in its sole discretion, transfer information collected on and through this Site, including without limitation, Personally Identifiable Information concerning visitors, to one or more affiliated or unaffiliated third parties.
In addition, we may allow third party service providers such as website statistics gatherers and others to use cookies and other technologies to, among other things, collect statistics about use of the Site and enable such third parties to record information such as your browser type, IP address, your referring URL, your geographic location and other interaction information (but not your name or address). MSF does not control the use of this technology or the resulting information and is not responsible for any actions or policies of such third parties.
If I link to another Web site and provide information to that Web site, how will that information be handled?
This Site may contain links to third party Web sites. If you link to a third party Web site, you will leave this Site and this Policy will not apply to your use of, and activities on, those other Web sites. If you provide Personally Identifiable Information to any such third party Web site, your transaction will occur on such third party’s Web site (not this Site) and the Personally Identifiable Information you provide will be collected by, and controlled by the privacy policy of, that third party. We encourage you to read the legal notices posted on those third party Web sites, including their privacy policies. We shall have no responsibility or liability for your visitation to, and the data collection and use practices of, such third party Web sites. PLEASE NOTE THAT THIS POLICY DOES NOT ADDRESS THE PRIVACY OR INFORMATION PRACTICES OF ANY THIRD PARTIES.
How does MSF protect the information I provide to the Site?
In the unlikely event that we believe that the security of your Personally Identifiable Information in our possession or control may have been compromised, we may seek to notify you of that development. If a notification is, in our sole discretion, appropriate, we would endeavor to do so as promptly as possible under the circumstances, and, to the extent we have your email address, we may notify you by email.
If you receive an email or other correspondence requesting that you provide any sensitive information (including your Site password or credit card information) via email or to a web site that does not seem to be affiliated with the Site, or that otherwise seems suspicious to you, please do not provide such information, and report such request to us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
If you receive an email or other correspondence requesting that you provide any sensitive information (including your Site password or credit card information) via email or to a web site that does not seem to be affiliated with the Site, or that otherwise seems suspicious to you, please do not provide such information, and report such request to us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
What are my “opt-out” choices?
You may choose not to receive emails or electronic newsletters from us by: (A) following the “unsubscribe” instructions in the specific email from which you wish to opt-out; (B) sending an email to
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, specifying the particular email list(s) from which you wish to be removed.
In addition, California residents may choose to opt out of allowing us to: (A) share Personally Identifiable Information with MSF affiliates for their direct marketing purposes; and (B) share Personally Identifiable Information with third party companies for their marketing purposes. You may indicate your preferences to opt out of any combination of the choices above by emailing us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Please specify in your email from which choice you are opting out:
1. Receiving emails and electronic newsletters from MSF;
2. Allowing MSF to share Personally Identifiable Information about you with affiliates for their marketing purposes; and/or
3. Allowing MSF to share Personally Identifiable Information about you with third-party companies for their marketing purposes.
We will respond to a request made pursuant to these methods as promptly as practicable.
Please note, however, that if you “opt out” as described above, we will not be able to remove Personally Identifiable Information about you from the databases of affiliates or third parties with which we have already shared such Personally Identifiable Information (i.e., to which we have already provided Personally Identifiable Information as of the date of your opt-out request). If you wish to cease receiving marketing messages from such affiliates or third parties, please contact such affiliates or third parties directly or utilize the opt-out mechanisms set forth in their respective privacy policies or marketing messages.
In addition, California residents may choose to opt out of allowing us to: (A) share Personally Identifiable Information with MSF affiliates for their direct marketing purposes; and (B) share Personally Identifiable Information with third party companies for their marketing purposes. You may indicate your preferences to opt out of any combination of the choices above by emailing us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Please specify in your email from which choice you are opting out:
1. Receiving emails and electronic newsletters from MSF;
2. Allowing MSF to share Personally Identifiable Information about you with affiliates for their marketing purposes; and/or
3. Allowing MSF to share Personally Identifiable Information about you with third-party companies for their marketing purposes.
We will respond to a request made pursuant to these methods as promptly as practicable.
Please note, however, that if you “opt out” as described above, we will not be able to remove Personally Identifiable Information about you from the databases of affiliates or third parties with which we have already shared such Personally Identifiable Information (i.e., to which we have already provided Personally Identifiable Information as of the date of your opt-out request). If you wish to cease receiving marketing messages from such affiliates or third parties, please contact such affiliates or third parties directly or utilize the opt-out mechanisms set forth in their respective privacy policies or marketing messages.
Where will MSF store and maintain information about me?
We maintain this Site in the United States. By providing Personally Identifiable Information and other information to this Site, you understand and consent to the collection, use, processing and transfer of such information to the United States and other countries or territories, which may not offer the same level of data protection as the country where you reside, in accordance with the terms of this Policy.
How can I contact MSF?
Our postal address is P.O. Box 1159, Jackson, MS 39215-1159. We can also be reached by email at
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. If you have any questions or comments about this Policy, please feel free to contact us.
Special note concerning children
We encourage parents to use the Site with their children. However, this Site is not directed towards children under the age of 13, and we request that children under 13 not provide Personally Identifiable Information to the Site.
Can MSF change this Policy?
MSF reserves the right to change this Policy at any time. We will announce any such change by posting the revised draft of this Policy on the Site. You can determine when this Policy was last revised by referring to the “Last Updated” legend at the top of this page. By continuing to use the Site following such changes, you will be deemed to have agreed to such changes. If you do not agree with the terms of this Policy please do not continue using this Site.
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